Guten Tag! My trip with the German Book Office.

Riky Stock holding a 
very special German cheese.

Back in April, Riky Stock, director of the German Book Office in New York reached out to me with a once-in-a-lifetime opportunity—to join a group of children’s book editors on a trip to Frankfurt and Hamburg to meet with German publishers and agents.  The German Book Office hosts this annual trip for editors to experience the wonders of beer, brats, and books in hopes of building a bridge between our two countries, for both American books that could succeed in Germany and vice versa.

My fellow editors for this year’s trip included Stacey Barney from Putnam/Penguin (and one of the founders of CBC Diversity!), Sheila Barry from Groundwood Books in Canada, Grace Maccarone from Holiday House, Ben Rosenthal from Enslow, and Reka Simonsen from Houghton Mifflin Harcourt. Our group had a great vibe, and by the end of the trip, we had our fair share of inside jokes and insightful discussion about books and, in particular, why foreign translations are so difficult for the North American market.

June 2013 Census—Numbers We "Know"

On June 13, 2013, the Census Bureau released an article that was eye-opening, but not necessarily shocking. For the past few years many of us have understood that the make-up of our nation is changing and shifting. Publishing professionals have followed the many news articles published in the last year that raise the subject of the evolving population of our country and observed that children's books don't reflect that evolution. As industry professionals, we read and  we are listening. These issues are the very reason that CBC Diversity was formed. The CBC Diversity initiative was organized before the first controversial article with the tone of "wake up and see all the white kids on covers--not OK" in 2012 was written. The publishing industry gets it. But seeing change takes time (it takes about a year + to make a book) and it requires widespread collaboration from everyone involved in children's books (librarians, teachers, booksellers, agents, parents, writers, illustrators, etc.) to solve the problem.

That being said, sitting around Diversity Dialogue sessions where industry professionals come together in a safe environment to discuss how to "solve the problem" can be frustrating at times. We all "know" that there are a whole lot of, say, Latinos who need good mirror books, but reaching that audience is easier said than done. We "know" the market is there, but is it really? Stupid question, right? Of course it's there, but just so everyone is on the same page, here are some interesting tidbits directly from the June 13, 2013 Census Bureau report to really think deeply about.

Creating a New Narrative

An It's Complicated! — Book Covers guest post by Joseph Monti, a once bookstore buyer, editor, and now prominent literary agent at Barry Goldblatt Literary.

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I'm writing today, discussing middle grade and young adult book covers, as a former children's fiction buyer at Barnes and Noble, Inc., and thus this is not wholly my opinion, but also fact based upon sales numbers at the largest bookstore chain in the world. That said, I am not speaking for the company in any capacity, just my personal experience.

The simplified truth to the quandary about book covers is that good covers sell books, and bad covers hurt book sales. A good book with a bad cover may overcome it, but it will not reach the sales potential it could have had with a good cover. A mediocre book with a good cover will increase sales. The marriage of a good cover and a good book is what I am going to showcase.

Changing the Conversation Around Diverse Publishing

An It's Complicated! — Book Covers guest post by Felicia Frazier, Senior Vice President & Director of Sales at Penguin Young Readers Group.

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Felicia Frazier

I would like to begin my post with a point of clarification that my opinions regarding diversity in publishing are based on my opinion and experience that may not be the perspective of my publisher. As a 20 year publishing veteran I have held many positions including Event/Exhibit Planning, Marketing, and Brand Management but my greatest and longest tenure has been as a sales strategist. I currently lead the best sales team in publishing. It is a position of strategic planning and challenging assumptions with the goal of reaching our consumers.

A side lesson...