Creating a New Narrative

An It's Complicated! — Book Covers guest post by Joseph Monti, a once bookstore buyer, editor, and now prominent literary agent at Barry Goldblatt Literary.

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I'm writing today, discussing middle grade and young adult book covers, as a former children's fiction buyer at Barnes and Noble, Inc., and thus this is not wholly my opinion, but also fact based upon sales numbers at the largest bookstore chain in the world. That said, I am not speaking for the company in any capacity, just my personal experience.

The simplified truth to the quandary about book covers is that good covers sell books, and bad covers hurt book sales. A good book with a bad cover may overcome it, but it will not reach the sales potential it could have had with a good cover. A mediocre book with a good cover will increase sales. The marriage of a good cover and a good book is what I am going to showcase.

Creating Book Covers As Both Mirror and Window

An It's Complicated! — Book Covers guest post by Laurent Linn, Art Director at Simon & Schuster Books for Young Readers.

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Laurent Linn

It’s simply a fact. We judge books—like people—by their appearance.

When looking for books, we like covers that have attractive/intriguing images and type, suggest genres we like, resemble books we’ve already enjoyed (but don’t resemble them too much as to feel derivative), and look new/current. Also extremely important is, for young readers, “Is this book about someone like me?” One little cover must carry a lot of weight.

With so many wonderful books published about kids of all types, it’s very possible for diverse kids to discover characters that resemble them. For this connection to happen, the cover design becomes incredibly important. But a cover doesn’t only need to appeal to kids (whose tastes and visual language are as diverse and evolving as they are), it has to meet the approval of art directors, editors, authors, agents, publishers, sales and marketing departments, book buyers and sellers, librarians, reviewers, parents, etc.—all of whom are adults, with their own ideas about what works. An interesting challenge, yes?