
Showing posts with label Consumers. Show all posts
Showing posts with label Consumers. Show all posts
Tuesday, May 28, 2013
Searching For Our Jeremy Lin

Labels:
Asian American,
Author Visits,
Caroline,
Coe Booth,
Consumers,
Gene Luen Yang,
Houghton Mifflin Harcourt,
Linda Sue Park,
Macmillan,
Marketing,
Matt de la Peña,
Random House,
Scholastic
Tuesday, September 4, 2012
Changing the Conversation Around Diverse Publishing
An It's Complicated! — Book Covers guest post by Felicia Frazier, Senior Vice President & Director of Sales at Penguin Young Readers Group.
I would like to begin my post with a point of clarification that my opinions regarding diversity in publishing are based on my opinion and experience that may not be the perspective of my publisher. As a 20 year publishing veteran I have held many positions including Event/Exhibit Planning, Marketing, and Brand Management but my greatest and longest tenure has been as a sales strategist. I currently lead the best sales team in publishing. It is a position of strategic planning and challenging assumptions with the goal of reaching our consumers.
A side lesson...
Subscribe to:
Posts (Atom)