Showing posts with label Consumers. Show all posts
Showing posts with label Consumers. Show all posts

Tuesday, May 28, 2013

Searching For Our Jeremy Lin

Jeremy Lin is a Taiwanese-American, Los Angeles born, Harvard educated, undrafted NBA point guard who rose to unexpected stardom on the New York Knicks (he’s now a member of the Houston Rockets). A little over a year ago, in February 2012, Lin had a moment in history that transcended sports and race and became a worldwide phenomenon affectionately referred to as “Linsanity.” This meteoric rise is best encapsulated in the CBS “60 Minutes” special that recently aired. In a nutshell: Lin went from bench-warming obscurity to international sensation as he led the New York Knicks on a winning streak that defied all odds. In his 12 starts before the All-Star break, Lin averaged 22.5 points and 8.7 assists, and New York had a 9–3 record. Jeremy Lin is one of the few Asian Americans in NBA history, and the first American of Chinese or Taiwanese descent to play in the NBA. 

Tuesday, September 4, 2012

Changing the Conversation Around Diverse Publishing

An It's Complicated! — Book Covers guest post by Felicia Frazier, Senior Vice President & Director of Sales at Penguin Young Readers Group.


Felicia Frazier
I would like to begin my post with a point of clarification that my opinions regarding diversity in publishing are based on my opinion and experience that may not be the perspective of my publisher. As a 20 year publishing veteran I have held many positions including Event/Exhibit Planning, Marketing, and Brand Management but my greatest and longest tenure has been as a sales strategist. I currently lead the best sales team in publishing. It is a position of strategic planning and challenging assumptions with the goal of reaching our consumers.

A side lesson...