Over the past few weeks, I got to spend time with a diverse
group of teenagers from the Leave Out Violence organization and Writopia Lab,
and in doing so I realized how little I interact with teenagers on a regular
basis. Yet, my job and career revolve around making books for them. How can I
possibly be making the best books for today’s teenagers when I don’t even know
them?
Well, this was my chance to get to know them and find out
what they loved, hated, made them passionate, and totally turned them off about
books. And what I learned really surprised me and made me re-think the way I
imagine the readers for my books and YA novels in general.
With both groups, I spread out a whole bunch of YA galleys
to get their takes on covers. The galleys ranged from fantasy to historical to
contemporary, from photographic to iconic to illustrated, from type driven to
image driven. Almost unanimously, no one liked photographic faces on the cover
– they all wanted to picture the characters in their own ways and didn’t want
to be told right from the start what someone looked like. Fantasy fans told me
our fantasy covers looked too much like everything else out there and didn’t
tell them anything about what the story was actually about. Romance readers
were put off by images of single girls in pretty dresses – again, this was
something they’d seen too much already. They were put off by the New York Times bestseller headline
because every book they see has that. If a book was trying too hard to appeal
to a teen girl, they wanted nothing to do with it.
So what did they like? Bright colors drew them in. If a
title font was in beautiful script, it let them know the story would be
beautiful and probably romantic. They liked when they could guess what the
story might be about from the image, and they liked when a title and image
worked together to do this. They liked medals (it didn’t really matter which
kind – Printz, Newbery, CSK) because those signified a special book. They liked
the cover that looked different from every other one on the table.
We also talked about favorite books and again, those ranged
across all genres. Every reader was different and liked different things, but
in the end, it seemed that excellent writing trumped everything else. In this
case, the excellent writing comes in the form of John Green’s The Fault In Our Stars.
I had it in my
head that John Green’s fans were all like me:
In both groups I spoke with, The Fault In Our Stars came up as the BEST! MOST AWESOME! MOST
RIP-YOUR-HEART-OUT! I LOVE IT SO MUCH! book.
“Why do you love this book so much?” I asked.
Responses included:
“Because John Green
understands the teenager’s mind.”
“It is clever and
funny and so intelligent.”
“I feel like Hazel
and Gus are real people.”
“It made me laugh and
cry and never talked down to me.”
This did come mostly from girls, but these girls were not
just white middle class suburban kids, as I had previously believed. I feel
ashamed that my view was so narrow, and I am extremely grateful for this
eye-opening experience. Meeting and getting to know these teenagers, and hearing their feedback will affect
the way I consider and sign up novels from now on.
I hope publishers will take note of this post and really give careful thought about covers and books. Some books have universal appeal. And note that the hardcover of The Fault in Our Stars (a book I love) doesn't show the characters at all. That cover has universal appeal.
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